AI Overview Insights
Real data from domains we've scanned. See how AI Overviews are impacting different types of content.
How Exposed Are Websites?
Distribution of 29 scanned domains by risk level
Where does your domain fall? Scan it to find out.
AI Overview Impact by Search Intent
Real data from 1,403 keyword rankings across 29 domains
Most Affected
Users seeking answers get them directly from AI. Focus on unique insights AI can't summarize.
Comparison content is increasingly summarized. Add original testing and proprietary data.
Safer Zones
Users need to click through to complete actions. These keywords remain valuable.
Users want a specific site. Your brand keywords are generally protected.
Key Takeaway: Even top-ranking keywords lose 40-60% of clicks when AI Overviews appear. Focus on keywords where users still need to visit your site.
How to Adapt Your Strategy
Three steps to protect your organic traffic
Scan Your Domain
Use this tool to identify which keywords are affected. Know your exposure before you make changes.
Pivot Your Content
Double down on safe keywords. Create unique, hard-to-summarize content. Target transactional queries.
Get Cited in AI Overviews
Can't beat them? Join them. Tools like Outrank help you get cited as a source in AI Overviews.